I had Bruce West as a student in my Brand Strategy course and Brand Management lab. In both classes, Bruce was an exemplary student completing all of his assignments with a high level of strategic rigor. Bruce approached all case studies with intellectual curiosity, appreciation for the details in the data, and an impressive range of strategic thinking.
I understand Bruce has an incredibly strong technical background that serves him well in assessing problems. I was impressed with his ability to find different ways into solutions by leveraging concepts that he learned in his MBA studies. He was highly competent in his ability to operate at the macro level without getting hung up on specific details that would prevent him and his team from finding unique solutions that can be translated to tactical executions.
I would highly recommend Bruce for corporate strategy, marketing strategy, and business strategy type roles based on the above average MBA level work that Bruce produced in our 10 weeks together. He has my vote of confidence 100%, and will be a fantastic hire to any company looking for emerging big thinking leader.
